It seems that 150+ years of life in expensive pigment colors is too little. Brace yourselves for the color that never fades:
http://www.newsmax.com/SciTech/color-pigment-never-fades/2012/09/10/id/451306
http://www.newsmax.com/SciTech/color-pigment-never-fades/2012/09/10/id/451306